Podcasts have taken the world by storm, and it’s easy to see why. They’re personal, engaging, and versatile—offering brands a unique way to build connections and share their stories. Whether it’s an interview-style deep dive, a lively talk show, or even a scripted fiction podcast, there’s a podcast format for every brand looking to make an impact.

And with the added option to record with multicam video, your podcast can be more than just a listening experience—it can become a visual one too, perfect for social media and video platforms.

The Power of Podcasts for Brands

Podcasts are intimate. They feel like a conversation, not a sales pitch. That’s why they work so well for brands looking to build trust and credibility with their audience.

Studies show that 78% of listeners don’t mind hearing ads in podcasts if the content is relevant and valuable. That’s a golden opportunity for brands to seamlessly integrate their message into content that audiences love.

Choose Your Podcast Style

At Plotfish, we offer multiple podcast formats to fit your brand’s voice and goals. Here’s what makes each one stand out:

Interview-Style Podcast
Perfect for thought leadership and expert insights.

• What it is: One-on-one conversations with industry experts, influencers, or key figures from your brand.
• Why it works: Audiences love in-depth discussions and learning from trusted voices. It positions your brand as an authority while creating authentic, engaging content.

Talk Show Podcast (3-5 People)
Ideal for lively, multi-perspective discussions.

• What it is: A roundtable-style format featuring a host and multiple guests.
• Why it works: Dynamic conversations keep listeners hooked. This format is great for covering trending topics, fostering debate, and showcasing diverse viewpoints—all while highlighting your brand’s personality.

Fiction Podcast
For brands with a flair for creativity and storytelling.

• What it is: A scripted, audio drama designed to entertain while subtly integrating your brand’s values or products.
• Why it works: Fiction podcasts are hot. They tap into the binge-worthy culture, creating addictive stories that subtly weave in your brand message. Think of it as branded entertainment that your audience wants to consume.

Add Visual Impact with Multicam Video

Why stop at audio? With our multicam video option, your podcast becomes a multimedia powerhouse.

• Boost social reach: Create bite-sized video clips for platforms like Instagram, LinkedIn, and TikTok.
• Repurpose content: Turn your podcast into a YouTube series or website feature.
• Increase engagement: Visual storytelling adds another layer to your message, keeping your audience engaged across multiple platforms.

Why Podcasts Are the Future of Content Marketing

Podcasts are more than a trend—they’re a cultural shift. People love them because they can listen anywhere: on the commute, at the gym, or while cooking dinner. For brands, that means uninterrupted attention. Plus, with the rise of fiction podcasts and video-enhanced episodes, there’s endless room for innovation.

And podcasts aren’t just content—they’re community-builders. When listeners subscribe to your podcast, they’re choosing to engage with your brand on a deeper level. That’s loyalty you can’t buy.

Your Podcast, Your Way

Whether you want to dive deep with expert interviews, create buzz with a talk show, or captivate audiences with a scripted fiction podcast, Plotfish can help. From brainstorming concepts to production and post-editing (including multicam video), we’ve got you covered.

Let’s Make Your Brand Heard—and Seen. Ready to turn up the volume on your brand’s story? Let’s create a podcast that connects, inspires, and converts. Whether it’s audio, video, or a mix of both, we’ll craft content your audience will want to tune into again and again.

The mic is yours. Let’s talk.