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A collab between two creative industries
Jens Goossens
Storyteller
Jens has worked in the television sector for 5 years as an editor, reporter, and screenwriter for various prime-time programs. At the age of 24, he wrote a feature film that attracted 100,000 viewers. This experience makes him a 360° storyteller. A strong brand is like a good movie: it keeps you captivated, glued to your seat, and makes you tell everyone how amazing it was. Jens knows better than anyone how to build compelling stories, create suspense arcs, and structure them within the framework of campaigns.
Joke Boets
Marketeer
Joke has over 15 years of experience as a brand expert. She has worked for major Belgian brands such as Ijsboerke, Philips, and Frisia Snoep. She was instrumental in the creation of campaigns that remain etched in people’s memories to this day. She played a significant role in product development, packaging design, and brand experience.
Years of Experience
hours entertainment
Happy Clients
A story about a fish
Scroll Stream Surf Swipe
Scroll Stream Surf Swipe
Scroll Stream Surf Swipe
All around the world, this riddle unfolds every day in the lives of millions of people. Messages drown in the masses, minds become saturated, adblockers and other paid ad-avoiders are eagerly used, and the red ocean, filled with the same kinds of products and brands, is overflowing with incredibility, one-size-fits-all and shallowness.
It’s becoming increasingly difficult for a brand to swim smoothly through this soup and be noticed and loved by their customers. A deeper connection is missing…
Plotfish swims effortlessly in the blue ocean and gladly takes you to this deeper level, beneath the surface. Riding on the back of such an impactfull giant feels mighty, sensational, breathtaking, just like the overwhelming feeling the second before the dopamine kicks in. That feeling is the effect of Plotfish.
At Plotfish, we create deep connections between brands and people by translating brand stories into compelling entertainment formats. We are disruptive pioneers exploring the blue waters, seeking connection, humanity and authenticity between brands and people. To beat the indifference.
We are on a mission to restore the willingness of joyfully experiencing brands by their audiences
Our mission
At Plotfish, our mission is to transform the way brands connect with their audiences by crafting compelling entertainment that resonates on a deeper level. In a world where consumers are bombarded with messages and overwhelmed by sameness, we navigate the blue ocean of creativity to forge authentic, human connections between brands and people.
IMPACT
Our approach is grounded in the belief that branded entertainment should be engaging, transparent, and enjoyable— content that audiences choose to watch, not content they can’t skip. We aim to transcend traditional advertising by creating narratives that captivate and inspire, allowing brands to swim smoothly through the saturated market and be genuinely noticed and loved by their customers.
INNOVATION
We are a community of innovative pioneers and impact creators, dedicated to exploring new horizons and pushing the boundaries of branded entertainment. Our team, led by seasoned experts like Jens and Joke, combines storytelling skills with extensive brand experience to deliver high-quality, memorable content that stands out.
HUMAN
At Plotfish, we prioritize creativity and collaboration, fostering a vibrant and supportive environment where every voice is heard and valued. We celebrate both efforts and successes, sharing our team’s journey with transparency and trust.
Blue ocean
Our mission is to restore the joy of experiencing brands, making them an integral and enjoyable part of people’s lives. By continuously exploring the blue ocean of possibilities, we create impactful, authentic stories that connect brands with their audiences in meaningful ways.
Coming Soon
- In collaboration with the Alzheimer's Society
LICHTGEVOELIG
We developed a musical theatre piece in collaboration with the Alzheimer’s Society. Musical is a good medium, because music triggers the brain, just like it does for peope with Alzheimer’s. This hopefull story will be brought to the audience in 2025.
