Branded entertainment is quickly becoming the marketing strategy of the moment. It’s a brilliant way for brands to create content that not only entertains but also informs and engages, all while seamlessly weaving their name into the story. Forget dull ads – we’re talking about real, captivating content! Take the LEGO Movie from 2014, for example. It’s a perfect showcase of how a brand can creatively embed its identity into an entertaining experience. But now, there’s a fresh trend shaking up the branded entertainment world: branded entertainment podcasts. Yes, you read that right – brands are stepping into the podcasting game, creating or sponsoring shows that offer valuable and engaging content. The result? A deeper, more authentic connection with their audience without ever feeling like a pushy sales pitch.

Podcasts: Why they’re so Popular

In 2024, it was estimated that 504.9 million people worldwide listened to podcasts, representing 23.5% of all internet users. But what makes podcasts so appealing? For starters, they’re incredibly convenient and flexible. You can tune in while commuting, working out, cooking, or relaxing. Podcasts also span an incredible range of topics, from news and science to comedy and lifestyle, ensuring there’s something for everyone. What sets podcasts apart is their personal and immersive nature. They foster a deep connection between listeners and hosts through in-depth, relatable conversations. For brands, this intimacy creates a golden opportunity to engage with their audience, tell their story, and build loyalty – all without coming across as intrusive.

5 Must-Listen Branded Entertainment Podcasts (You Won’t Even Realize It’s Advertising!)

Here are five standout branded entertainment podcasts that prove marketing can be both subtle and highly engaging:

Red Bull Basement

As the name suggests, this podcast is powered by Red Bull. It highlights the stories of young, innovative entrepreneurs who present ideas and projects aimed at making the world a better place through technology and creativity. A perfect fit for Red Bull’s brand ethos of fostering bold, out-of-the-box thinking.

LifeAfter/The Message

Produced by General Electric (GE), this sci-fi podcast dives into themes of technology and communication. While GE subtly integrates its expertise into the narrative, the storytelling takes center stage, making it an ideal example of branded entertainment done right.

The Closer

Sponsored by Heineken, this podcast features compelling conversations with athletes and top entrepreneurs. It explores themes like success, perseverance, and high performance – topics that resonate with Heineken’s identity as a premium, aspirational brand.

The Call Me Candid Podcast

This fashion, beauty, and lifestyle podcast, sponsored by Victoria’s Secret, seamlessly integrates the brand into discussions about trends and personal experiences. It feels natural and engaging, never overly promotional.

The Duolingo Podcast

Duolingo brings its mission to life with this podcast that combines language learning with inspiring storytelling. Each episode is a mix of English and another language, such as Spanish or French, making it entertaining and educational. It’s a brilliant example of how a brand can offer value while subtly showcasing its core product.

Branded entertainment podcasts are reshaping the way brands connect with their audience. They offer value, authenticity, and entertainment all at once, making them a win-win for both listeners and marketers. So why not hit play and see how brands are turning storytelling into their secret weapon? P.S. Did you know that Plotfish also offers branded entertainment podcasts?